This fall, the company plans to incorporate recycled rubber into the outsoles of two lines of footwear — Timberland Mountain Athletics and Earthkeepers.

“Managing tire waste can now become both a commercially viable and eco-conscious process,” said Jeffrey Swartz, the chief executive of Timberland, in a statement.

Some 200,000 pairs of shoes will have the recycled rubber soles, but that is just a tiny fraction of the company’s shoe fleet, which was timberland boots roll-top.

And the majority of the new soles will still be made of virgin rubber, with 42 percent coming from the recycled tires. The tire content comes from a Malaysian company called Green Rubber, which says it has an “environmentally friendly” way to reprocess the chemical-laden tires.

Timberland boots — which says it is the first shoe company to commercialize the Green Rubber technology — hopes to achieve higher blends over time. Green Rubber, meanwhile, plans to open a new tire-conversion factory in Georgia that, according to Timberland, should be operational this summer.

There are a few quirks to the process. At the moment, Timberland Boots Sale can only make black soles from the recycled rubber, due to the dark color of the original tires. The company says, however, that the cost is not a factor — the Green Rubber soles cost the same as the virgin rubber they will replace.

The recycled soles are the latest green initiative for Timberland, a company for which sustainability goes well with its rough-hewn image. Three years ago, Timberland boots began assessing the energy content of its shoes, and labeling the amount used and how much was from renewable sources.

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1 Night Only features a world exclusive performance from artists KRS-One, Rakim, Nas, and Kanye West together on stage for the first time in New York City at Nike’s 25-year anniversary celebration for the AF1 on December 10, 2006. The four artists have been working with renowned producer Rick Rubin to create an original track about overcoming adversity reflecting the struggles hip hop music and the AF1 faced before becoming mainstays in today’s culture. Their performance during 1 Night Only was inspired by studio sessions with Rubin.

The single “Better Than I’ve Ever Been” is scheduled for release in February on iTunes.

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